Warner Leisure Hotels

Strategised and implemented a nationwide campaign to re-brand Warner Leisure Hotels as a luxury hotel group, transforming it’s downmarket reputation.

Key Achievements

• Secured over £4 million-worth of media coverage
• Achieved feature coverage for the first time in Warner Leisure Hotels’ history in numerous key national outlets including the Mail on Sunday, Daily Mail, Daily Telegraph, Daily and Sunday Express, The Independent, the Sunday Times, Radio Times, Good Housekeeping, Woman & Home magazine and ITV’s This Morning
• Initiated a successful relationship with the National Gardens Scheme – a charity with a profile that perfectly matches its hotel guests
• Successfully positioned Warner Leisure Hotels as a luxury hotel group, transformed journalists perceptions of the former ‘downmarket’ brand and persuaded them to visit the hotels, resulting in the most positive reviews and features ever achieved by the group