“Blimey, that showed them! If ever there was a doubt that a digital channel could achieve the same coverage as BBC ONE or TWO, your work on The Alan Clark Diaries dispelled it!”
- Vanda Rumney, Head of TV Publicity. BBC Television
Frances Pardell is absolutely passionate about PR. An effective PR strategy or PR campaign can bring your business to the attention of your target market more effectively than almost anything else.
As a highly experienced, creative and professional Public Relations supremo, Frances has an exceptional and outstanding track record of success for her clients. Throughout her extensive and varied career in PR , including twelve years with the BBC, she has demonstrated particularly specialist expertise in media, stakeholder and customer relations, copywriting , crisis and event management.
She has extensive proven skills in every area of public relations, supporting clients to achieve their business objectives. She achieves this through strategising and implementing wide-ranging media campaigns, event management and writing compelling copy, whether that’s for press releases, features, presentations, brochures, blogs or websites.
Her outstanding interpersonal skills have served her well in building up extensive contacts in British media and liaising with them to secure targeted media coverage. Frances possesses an in-depth understanding of how the media works and an outstanding ability to ‘work the media’ to a client’s benefit.
She has worked with a range of corporate clients and organisations across a diverse spectrum of British industries. Throughout her PR career, Frances has confidently liaised with proprietors and senior management – from the inception to the implementation of the agreed PR endeavours, whether these be one-off or ongoing projects.
She has allocated and managed both substantial and shoestring budgets for PR campaigns as well as for public events/functions, always with an eye to responsible cost management and cost reduction on the client’s behalf.
In any PR undertaking, Frances works inclusively, liaising closely with the main stakeholders at every stage, whether it is a one-off project or an ongoing commitment.
Since setting up PardellPR in 2010, Frances has worked in a wide range of business sectors and continues to achieve results way beyond the expectations of her clients. Click here for testimonials or case studies