Pardell PR was engaged to promote the latest book of poetry from publishing entrepreneur Felix Dennis, whose hobbies include planting forests and writing poetry. ‘When Jack Sued Jill : Nursery Rhymes For Modern Times’ was his third book of poetry and a modern take on some old favourites, infused with Felix’s wry sense of humour and sharp writing.
The objectives of the campaign were to create high profile awareness of ‘When Jack Sued Jill: Nursery Rhymes for Modern Times’ across all target print, broadcast and online media to drive sales, make the book a must-buy for Christmas and make it a must-have for any poetry collection.
Over 100 pieces of coverage were generated for the campaign with the following media breakdown:
All objectives were achieved and the campaign resulted in record sales for a book of poetry.
Full details of the results of the campaign be seen by clicking here