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In Times of Crisis

I recently took on a new client who said they wouldn’t need my crisis management services, yet as soon as the first week of working with them began I got an emergency call from my main contact, one of the company’s directors. A partner in their sister firm was also the head of a big […]

Earthquake Oxfam

Like everyone else, I have watched, read and listened with utter horror as the story has unfolded of how some Oxfam employees and those in a number of other aid organisations/NGOs, have taken hideous and indiscriminate advantage of the desperate poverty-struck people (usually females) in Haiti, Bangladesh, Chad and just about in every other poor […]

In Praise of Local Radio

When I lived in London (most of my life) I never gave any thought to local radio, although of course at different times of my life I have listened to Radio One, Capital Radio, Jazz FM and latterly BBC Radio 4, which, despite all of the things that are wrong with the BBC (I could […]

How Do You Get Your (Good) Name In The Media?

I’ve been invited by the FSB to give a talk at a local event about what makes a good news story, how to attract media attention and make it easy for reporters to cover your story. Obviously I’m biased but I do believe that PR can be a very cost effective way of getting your […]

No Way Out

I began my PR career in the film industry, all very head turning and glamorous and I eventually ended up working in television at the BBC for 12 (long) years. That’s over 20 years in the entertainment business. As a young woman you just got used to the unwanted attention of sexually inclined predators. It […]

Can You Save Your Reputation In A Crisis?

The recent latest debacle from Ryanair might have hit CEO Michael O’Leary by surprise. He is so used to insulting his passengers he probably wasn’t anticipating quite so much outrage from them and the subsequent revolt from his overworked pilots when hundreds of flights had to be cancelled to give pilots holiday leave. I was […]

Making A Right Pigs Ear Of It

There are times when a local and seemingly simple business story captures the imagination and makes it onto the local and national radio and tv bulletins and in the papers the next day. This can of course be very positive for the company concerned and give them plenty of PR mileage with which they can […]

Networking – The Importance Of Finding The Right Group

I’ve been pondering the significance of being a member of a successful networking group since Platinum Point, a small independent and unique group of which I’ve been a member for the past 4 years, won the SME Herts Best Networking Group award this week. When I set up my PR company in 2010 I came […]

Making The Most of A PR Opportunity

It’s easy for me to recognise a PR opportunity as I’ve been working as a PR specialist and journalist for many years. I know what makes a good story and I know how to present it and write it up. Not so easy for the novice or the business owner who has other priorities. Even […]

It’s Party Time – How To Organise An Event

Now that we’ve survived the onslaught of coverage about Pippa Middleton’s wedding – ironically I’ve now added to it – you really don’t need to spend over £1million to host a great party, whether that’s a wedding, birthday, summer barbeque, product launch or conference etc. Basically, any event where you’ll have lots of guests who […]