“Blimey, that showed them! If ever there was a doubt that a digital channel could achieve the same coverage as BBC ONE or TWO, your work on The Alan Clark Diaries dispelled it!”
- Vanda Rumney, Head of TV Publicity. BBC Television
Whatever event you are planning, how do you ensure it’s going to be a success? You will be investing a lot of time and money and you will want to see a good return on your investment.
There are so many events that offer opportunities to promote and benefit your business, whether you want to host a seminar to highlight your expertise, hold a party to celebrate a company occasion or Christmas drinks, launch a new product or company, set up a new networking group, hold a conference with a number of speakers, or even host a workshop.
The key to the success of any event lies in these three main things: planning, preparation, attention to detail – and checking and double checking all three. Prepare a comprehensive checklist before you begin and use that as an easy reference as your preparation develops.
Consider this question too: ‘what’s the purpose of the event?’ This way you can target the people you want to invite and have them attend your event. Is it relevant to all of your contacts or do you need to spread the net wider to encompass people and businesses you haven’t dealt with in the past?
As well as the more traditional ways of issuing a (well designed) invitation, either through email or hard copies, are you making the most of social media to attract people to your event?
For an example of our Event Management click here for the Admiral Environmental Group case study.
To download our free Event Management checklist please fill in your details below for your free copy: