“Blimey, that showed them! If ever there was a doubt that a digital channel could achieve the same coverage as BBC ONE or TWO, your work on The Alan Clark Diaries dispelled it!”
- Vanda Rumney, Head of TV Publicity. BBC Television
The written word remains an important form of communication. Whether you are writing a press release, a feature for a magazine, a company brochure, a blog , a newsletter or even copy for your website, what you say will have an impact on the person who reads it.
This means it’s important for you to have copy that people not only want to read, but will also capture their attention and make what you say memorable. There is an art to writing good copy and it’s something that can be learnt and developed.
‘What do I want to say?’ is the first question to ask yourself. What are the key messages you want to get across about who you are and what you do? Very often it’s not what you say, but how you say it that hits the target and gets the response you are aiming for.
Everybody is now encouraged to write, especially on social media platforms. Yet there is still a huge demand for interesting, compelling material that will help you to stand out from the competition.
There are many opportunities for you to promote your company or yourself with the written word. Newspapers across the country, local, regional and national, are suffering from a fall in advertising, revenues and readerships. Journalists and reporters are fully stretched, so if you can give them a well-written good story there is a strong chance you can get it published.
If you’d like to see some examples of copywriting, click here for the case studies.
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