Case Studies

BBC Television

Working in-house at BBC Television for 12 years, Frances secured extensive targeted national, regional, broadcast and online media coverage in her senior role, with responsibility for strategising, managing and implementing publicity campaigns for BBC programmes in the entertainment, drama and documentary sectors.

Key Achievements:

  • Devised and pioneered a new PR approach for the failing digital channels and achieved the first-ever one million audience for BBC’s digital channels on BBC Four with The Alan Clark Diaries
  • Achieved the most successful season for BBC Four since its inception with The Lost Decade
  • Generated coverage which transformed the failing ‘Men Behaving Badly’ and ‘The Fast Show’ programmes into sensational rating successes and award winners
  • Implemented a campaign which produced unprecedented press coverage of 10 cover features, including the Sunday Times Magazine, for Randall & Hopkirk Deceased starring Vic Reeves and Bob Mortimer. The first programme got such high ratings that the Peter Salmon, then Controller of BBC One, commissioned a second series immediately.
  • Successfully defended media animosity towards the BBC’s £10 million investment in the HBO mega series ‘Rome’ and achieved front cover coverage in the Sunday Times Culture magazine and Daily Telegraph, amongst others and massive audiences for the first series