Pictons

Pictons is a leading regional law firm, with offices in Luton, Bedfordshire, Tring and Hemel Hempstead in Hertfordshire and Milton Keynes in Buckinghamshire.

A medium sized firm, with just over 100 employees, it specialises in many aspects of law, excluding criminal cases. Its specialities include: Corporate and Employment Law, Family Law, Wills Trust and Probate, Clinical Negligence, Personal Injury and Conveyancing amongst others.

The company has a very strong CSR policy and actively supports the local communities in all of its locations. PardellPR’s brief was to promote the company in the media, especially in the media local to its four offices

Action
Pardell PR focused on pre-agreed Pictons’ key messages:

• The firm works closely with clients to understand their problems and successfully achieve their goals and objectives, on time and on budget.
• Pictons is committed to giving substantial support to the local community and a number of local charities.

We then implemented the following:

• Contacted the local newspapers in the areas where Pictons wanted to focus its business. The purpose was to gain coverage in the local media by promoting ongoing and future events, case studies, charity, CSR work, sponsorship and potential crisis management concerning the change of the Luton office’s policy on legal aid cases.
• Local media outlets to include: Luton News, Herald and Post, Dunstable Gazette, Hemel Hempstead Gazette, Berkhamsted and Tring Gazette, MK Citizen, MK News and MK Web
• To write feature articles for publication on Pictons website and also in business-related supplements in local newspapers and business magazines.
• To create opportunities for media coverage in national magazines relating to clinical negligence or personal injury cases, with Pictons clients’ permission.
• To work closely with Pictons Marketing Manager to suggest and implement ideas where Pictons can get promotional benefit eg becoming the headline sponsors of Luton’s Community Awards

Result
Pictons has achieved hugely successful ROI on its PR campaigns. The company now has a much higher profile in its four locations, as well as beginning to raise its profile in national media

“Frances has been working with us at Pictons over the course of the last two years and I can vouch for her being a PR supremo! She has taken the time to understand our business and what we actually do, and has met all of our staff on an individual basis. As well as raising our profile through the media, she has also helped on specific projects and her PR knowledge has ensured that we have achieved our goals and maximised the impact of our activities. For any business looking to raise their profile I would strongly recommend Frances.” Sukh Saini Managing Partner Pictons Solicitors LLP